The famous “L’Eggo my Eggo” has been Eggo’s only slogan since 1965. Through the 1970’s, 80’s, and 90’s it became a permanent addition to the colloquial lexicon of us all. Even if we don’t like the waffles, we’ve all said “L’Eggo my Eggo” in reference to something at some point in time. By 2005, it had propelled Kellogg’s Eggo frozen waffle brand to 65% market share. It is an example of how these platitudes with attitudes grab the products they represent and slingshot them into orbit like tiny satellites around our minds. They linger like voices in our heads, telling us to reach for one canned soup over another; scrub with this soap or that soap; spritz or spray on one cologne instead of another so women will act like buffoons trying to get a swatch of our clothing; or they convince us, against all logic, that our asses really do feel fresher with some particular toilet paper or other…
Showing posts with label Slogans. Show all posts
Showing posts with label Slogans. Show all posts
Sunday, September 21, 2008
Legos, Eggos, & Our Slogan Ethos…
The famous “L’Eggo my Eggo” has been Eggo’s only slogan since 1965. Through the 1970’s, 80’s, and 90’s it became a permanent addition to the colloquial lexicon of us all. Even if we don’t like the waffles, we’ve all said “L’Eggo my Eggo” in reference to something at some point in time. By 2005, it had propelled Kellogg’s Eggo frozen waffle brand to 65% market share. It is an example of how these platitudes with attitudes grab the products they represent and slingshot them into orbit like tiny satellites around our minds. They linger like voices in our heads, telling us to reach for one canned soup over another; scrub with this soap or that soap; spritz or spray on one cologne instead of another so women will act like buffoons trying to get a swatch of our clothing; or they convince us, against all logic, that our asses really do feel fresher with some particular toilet paper or other…
Subscribe to:
Posts (Atom)